In 2014, I was working for a nonprofit on a shoestring budget — at least when it came to marketing and PR. At the time, it was a brand most…
39 Black Women Travel Creators to Follow Right Now
While the world may be mostly paused for travel, that doesn’t mean we can’t dream and plan ahead! These Black women travel creators are leading the way, offering inspiration in…
Micro-Influencers will drive the travel industry in 2021. Here’s why.
I’ve had a lot of conversations the past few days with people working in travel marketing, namely destinations and PR firms. This, in itself, is good news. It comes after…
How to Practice Anti-Oppression as Travel & Culture Content Creators
In early 2020, I landed a major influencer marketing contract with an internationally-recognized brand – one that has been around for over a hundred years and one that has undoubtedly become…
How to Make Your Marketing Budget Work for Influencer Marketing
In today’s climate, everyone is trying to do more with less. With slashed budgets and limited resources, influencer marketing often gets categorized as a “nice to have” and not a…
Influencer Marketing Pricing: 4 Methods for Influencers to Consider
Influencer marketing pricing can be difficult to figure out when you’re trying to land a campaign. With so many options to consider, Netanya Trimboli offers her insight from the brand…
How to Be a Travel Influencer + Find Success: Start With This Course!
Ready to build your dream career? Learn how to be a travel influencer in this course taught by travel influencer expert Netanya Trimboli, sharing tips and professional tactics to land…
25 Inspiring Latinx Travel Influencers to Follow Right Now
We love these Latinx travel influencers and their ability to inspire wanderlust! From dreamy photos to travel tips-filled video series and more, these experts are leading the way in travel….
Why Influencers Need to Think Like Content Marketers
Travel influencers need to think like content marketers when they negotiate brand partnerships. Get insights from a travel influencer expert on the brand side, Netanya Trimboli. Back in the day,…
10 Common Mistakes Influencers Make That You Can Easily Avoid
Influencers working with brands, pay attention! These common mistakes influencers make come from travel influencer expert Netanya Trimboli from the brand perspective. When reviewing influencers’ post-campaign summaries, I used to…
10 Easy Ways Influencers Can Stay Connected with Brands
After working with a brand on a campaign, influencers can stay connected to ideally get more work in the future. Stay top-of-mind with these easy ways to keep in touch!…
[PhocusWire] Beyond “vanity metrics”: Why travel marketers need to diversify influencer campaigns
As long-simmering racial tensions have come to a head around the globe in recent weeks, travel brands are starting to reckon with the inequalities that exist within the industry and…
PR and Marketing Terms Influencers Need to Know
PR and Marketing terms can trip up influencers who might not have a background with this industry jargon. Learn the language to use when talking to your clients so you…
Being an Online Influencer Ran Her Ragged. Here’s How She Got Her Mojo Back.
From an early age, women are taught to be selfless. We are taught to think of others’ needs before our own, to care for others before we care for ourselves….