You see everyone talking about SEO, but what exactly is Search Engine Optimization (SEO) and what’s the big deal about it? More importantly, how does that translate to more page…
Why That List of Safest Places to Travel For Women Is Problematic
So, where should we all travel when the world opens up? If you’re like me, you’re thinking about that bucket list adventure — that epic vacation you’re going to take…
30 Asian Women Travel Creators to Follow Right Now
Looking for inspiration? These 30 Asian women are creating travel content from stunning photography to award-winning books, articles, podcasts, and more. They are journalists, authors, writers, bloggers, photographers, videographers, keynote…
9 Influencer Marketing Lessons Learned From Working With the White House
In 2014, I was working for a nonprofit on a shoestring budget — at least when it came to marketing and PR. At the time, it was a brand most…
How One Woman Championed Responsible Tourism & Created “Just a Drop”
Wanderful is proud to partner with Just a Drop, an organization working at a grassroots level to support communities around the world with access to sustainable safe water solutions, sanitation…
12 Things the Travel Industry Can *Actually* Do to Support Women (Beyond Posting On Social Media)
Another day, another Women’s History Month. It seems every year this magical month comes around when I am asked to speak at events and hit the news circuits, make exciting…
Focus on These 3 Pillars to Be a Responsible Travel Writer
Our travel memories are a rich and diverse array of stories collected from the road. The afternoon spent watching sea lions sun themselves on the beach in the Galapagos Islands….
The Travel Industry Needs to Change. That’s Why We Work With Imperfect Companies
Let’s face it: The travel industry is deeply, massively imperfect. It can be wasteful and sometimes overly indulgent. It takes advantage of deeply embedded power dynamics and structures. It can…
The Bessie Awards: Travel Industry Awards for Women of Impact
Welcome to the premier travel industry awards for women! Nominations are now open for the 4th annual Bessie Awards, hosted by Wanderful and the WITS Travel Creator + Brand Summit….
Micro-Influencers will drive the travel industry in 2021. Here’s why.
I’ve had a lot of conversations the past few days with people working in travel marketing, namely destinations and PR firms. This, in itself, is good news. It comes after…
5 February: How to Challenge the Travel Industry on Diversity, Equity, and Inclusion
In 2020, Wanderful created the Moving Forward Anti-Racism Town Hall as a solutions-oriented dialogue for Black creators, allies, and brands to discuss actionable steps to foster anti-racism in the travel…
Traveling While Deaf, and How To Make Tourism More Inclusive & Accessible
I was taught to believe that it wasn’t really possible for me to travel, not just because I am a woman, but because I am Deaf, too. Actually, I believed…
How to Make Your Marketing Budget Work for Influencer Marketing
In today’s climate, everyone is trying to do more with less. With slashed budgets and limited resources, influencer marketing often gets categorized as a “nice to have” and not a…
Introducing Local Purse: A New Way to Experience Virtual Travel
In a small, somewhat-unknown community in Guatemala sits a town by the name of San Juan La Laguna, on the edge of Lake Atitlán. It is here that a women’s…
How to Practice Allyship to Native & Indigenous Peoples When We Travel
When the organizers of WITS Online asked me to moderate a panel that focused on Indigenous issues, I was excited… and yet, I’ll admit, I had some insecure reservations. I’ve…