In 2014, I was working for a nonprofit on a shoestring budget — at least when it came to marketing and PR. At the time, it was a brand most…
How One Woman Championed Responsible Tourism & Created “Just a Drop”
Wanderful is proud to partner with Just a Drop, an organization working at a grassroots level to support communities around the world with access to sustainable safe water solutions, sanitation…
12 Things the Travel Industry Can *Actually* Do to Support Women (Beyond Posting On Social Media)
Another day, another Women’s History Month. It seems every year this magical month comes around when I am asked to speak at events and hit the news circuits, make exciting…
Focus on These 3 Pillars to Be a Responsible Travel Writer
Our travel memories are a rich and diverse array of stories collected from the road. The afternoon spent watching sea lions sun themselves on the beach in the Galapagos Islands….
25 Kickass Women Crushing it in Travel Right Now
Looking for inspiration? Whether you’re trying to get out there and travel more or you’re a creator or travel industry professional, these women are leading the way. From challenging the…
The Travel Industry Needs to Change. That’s Why We Work With Imperfect Companies
Let’s face it: The travel industry is deeply, massively imperfect. It can be wasteful and sometimes overly indulgent. It takes advantage of deeply embedded power dynamics and structures. It can…
39 Black Women Travel Creators to Follow Right Now
While the world may be mostly paused for travel, that doesn’t mean we can’t dream and plan ahead! These Black women travel creators are leading the way, offering inspiration in…
The Bessie Awards: Travel Industry Awards for Women of Impact
Welcome to the premier travel industry awards for women! Nominations are now open for the 4th annual Bessie Awards, hosted by Wanderful and the WITS Travel Creator + Brand Summit….
Micro-Influencers will drive the travel industry in 2021. Here’s why.
I’ve had a lot of conversations the past few days with people working in travel marketing, namely destinations and PR firms. This, in itself, is good news. It comes after…
6 Interesting Virtual Events for Travelers & Travel Creators in February 2021
Get ready for another month filled with interesting and fun virtual events! The Wanderful community hosts online events for travelers and travel content creators to connect, learn, and celebrate our…
5 February: How to Challenge the Travel Industry on Diversity, Equity, and Inclusion
In 2020, Wanderful created the Moving Forward Anti-Racism Town Hall as a solutions-oriented dialogue for Black creators, allies, and brands to discuss actionable steps to foster anti-racism in the travel…
How to Practice Anti-Oppression as Travel & Culture Content Creators
In early 2020, I landed a major influencer marketing contract with an internationally-recognized brand – one that has been around for over a hundred years and one that has undoubtedly become…
2020 Was About Redesign. 2021 Will Be About Relaunch
A note from Wanderful’s Founder and CEO Beth Santos on how 2020 forced the travel industry to redesign itself. Plus, a look ahead at how we can relaunch travel in…
Traveling While Deaf, and How To Make Tourism More Inclusive & Accessible
I was taught to believe that it wasn’t really possible for me to travel, not just because I am a woman, but because I am Deaf, too. Actually, I believed…
How to Make Your Marketing Budget Work for Influencer Marketing
In today’s climate, everyone is trying to do more with less. With slashed budgets and limited resources, influencer marketing often gets categorized as a “nice to have” and not a…